Top 5 Personalization Apps Performance in El Salvador - Q4 2023

In Q4 2023, the top 5 personalization apps in El Salvador on a unified platform exhibited diverse trends in downloads, revenue, and active users, according to Sensor Tower data.

Zedge™ Wallpapers & Ringtones experienced fluctuations in weekly revenue, peaking at around $232 in early November. Weekly downloads remained relatively stable, ranging from approximately 2.7K to 3.3K, with a slight increase towards the end of the quarter. Active users saw a steady rise, reaching about 37.4K by the last week of December.

EDGE Lighting -LED Borderlight had a notable increase in weekly downloads early in the quarter, peaking at 4.2K in mid-October, before gradually declining to 1.7K by the end of December. Active users followed a similar trend, starting at 2.6K and rising to over 11.3K towards the end of December.

Launcher OS showed a significant increase in weekly downloads, with a peak of 5.3K in the last week of December. Active users also increased markedly, from 7.6K in late September to approximately 14.8K by the end of December.

Fonts Keyboard Themes & Emoji had relatively stable weekly downloads, varying between 2K and 2.7K throughout the quarter. Active users saw a slight decline from 5.4K in late September to 5.5K by the end of December.

Neon Love Theme experienced a peak in downloads at 3.9K in late October, with a subsequent decline to 1.8K by the end of December. Active users increased from 1.5K in late September to 2.7K by the end of December.

For more detailed insights, visit Sensor Tower.